We'd really love to hate Apple. We really would. As we sit here, tapping away at the streamlined keyboard of our slim PowerBook G4, we think back to the days when we carried around a bulky Creative mp3 player and blogged read blogs on our desktop PC. And we miss 'em. We'd like to go back. Honestly, we would. But—dammit—we just can't. You can't beat the iPod's interface, you can't hate on Tiger, and Apple's design work is certainly handsome. But, you can rip on their musical taste.

It's hard not to enjoy the Fratellis' "Flathead." It's got handclaps, harmonized backgrounds, and a nifty meter-shifting singalong hook. It's not wonderful—it's lyrically weak and too studio-glossed shiny—but it's a harmless pop song. Or at least it was, until Steve Jobs got his hands on it.

Ever since "Flathead" popped up in an iPod/iTunes/iBuy (?) commercial, the Fratellis have been vilified as hack musicians, soulless corporate cogs, and pederasts. Pitchfork hates the song, and so does the Phoenix. Apparently, the second rule of music journalism (after maintaining a steady 4:1 ratio of "life-changing" or "Garden State" to "the Shins") is that a song blows if it's been featured in an Apple ad.

It makes a certain amount of sense. After all, Apple owns us. They effectively control the way we listen to music, and they've monopolized cool in an age when aesthetic pluralism reigns and our design choices effectively define our identities. So eschewing our technology overlords' conventional pop ear becomes the only way indie types can create distance between themselves and the brand that even their baby-boomer, commuter-train-riding parents use.

So if you happen to watch an Apple commercial, don't like the music. It's the only way to stay cool. If necessary, keep a pair of earplugs handy while you're watching "The Office." (You WOULD watch "The Office.") Because if you want to keep your Stella-drinking, cloves-smoking friends around, you'll do what's best and refuse to enjoy anything you can buy via the iTunes store. And remember: Razorlight was never a good band, even when it was.